Marwan Bin Haidar

Enthusiast
DISC Type : i

Executive Vice President - Innovation & The Future at DEWA

Dubai, United Arab Emirates

Overview

Marwan Bin Haidar is the Executive Vice President of Innovation & The Future at DEWA, driving Dubais digital, energy, and water sectors. With over 20 years of experience, he spearheads initiatives using disruptive technologies and autonomous systems, positioning DEWA as a leading digital utility. He is a graduate of Khalifa University.

Outside of his executive role, he is deeply engaged with the evolution of technology and future-focused concepts. He follows leading global tech companies like Google, Microsoft, SAP, and IBM, and shows interest in forward-thinking topics such as the intersection of fact and fiction in designing the future.

He played a key role in launching DEWAs Space-D program, making it the worlds first utility to use nanosatellites to optimize its electricity and water networks.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Transformation
Leads DEWA's digital arm, Digital DEWA, and spearheads initiatives to redefine the utility sector through technology and create a new digital future for Dubai.
AI Implementation
Oversees the integration of AI across DEWA's operations, including developing over 85 AI use cases and adopting tools like Microsoft Copilot to boost productivity.
Clean Energy
Actively involved in projects supporting the Dubai Clean Energy Strategy 2050, including solar parks, green hydrogen, and battery storage systems.

Media Appearances

DEWA EVP Wins AI Excellence Award. Featured in Dubai Electricity & Water Authority (DEWA) – Official News

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DEWA pioneers AI‑driven podcasts. Featured in Utilities Middle East

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DEWA Partners with Google Cloud to Launch Gen AI Podcasts. Featured in TechX Media

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Work History

5-2016
Executive Vice President - Innovation & The Future at DEWA
2-2014 - 5-2016
Executive Director - Planning & Development at Smart Dubai Gov
1-2009 - 1-2014
Vice President - CIO at DEWA

Education

1991 - 1996
Bachelor from Khalifa University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Executive Vice President - Innovation & The Future at DEWA
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Insights For Selling To Marwan

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marwan is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Marwan

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Marwan move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Marwan take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Marwan

Personality Compatibility


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