Mary Tafuri

Initiator
DISC Type : Di

Vice President GTM Enablement, Clients and Partners Experience at Sprinklr

Raleigh, North Carolina, United States

Overview

Mary is a global GTM enablement and transformation executive with over 25 years of experience driving business growth at the intersection of technology and learning. She excels in building high-impact GTM strategies and AI-powered learning programs. She holds a Masters degree from Politecnico di Bari. Colleagues describe her as a driven visionary, spirited leader, and thoughtful coach.

There is no publicly available information about Marys personal life, hobbies, or interests outside of her professional endeavors.

Early in her career, she was tasked with shutting down a struggling team but instead turned it into a high-growth success with 49% profit in under a year.

Personality Overview

Friendly Challenger

Impact-Oriented

Conviction Driven

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI-Driven Learning
A core theme in her current and past roles. She frequently posts about the evolution of learning in the age of AI and its potential to accelerate transformation.
GTM Enablement
Her primary area of expertise, leading global Go-to-Market enablement strategies at Sprinklr, Pegasystems, and IBM to drive revenue growth and customer adoption.
Intrapreneurial Innovation
She identifies as an "INTRApreneurial Innovator" and is praised in recommendations for creating a culture of innovation within large corporate structures.

Media Appearances

Mary has no verified media appearances

Work History

12-2025
Vice President GTM Enablement, Clients and Partners Experience at Sprinklr
1-2022 - 8-2025
Vice President - Global GTM Enablement, Clients and Partners technical training at Pegasystems
1-2021 - 12-2021
VP, IBM SW & Services - Enablement and skills activation at IBM
8-2019 - 12-2020
Chief Sales Enablement Officer and VP - IBM Cloud & Cognitive SW at IBM
2-2018 - 7-2019
Chief Sales Enablement Officer - IBM Cloud SW at IBM

Education

1991 - 1995
Master's degree from Politecnico di Bari

More Information

Social Presence :

Prographics :

Exp : 18 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Vice President GTM Enablement, Clients and Partners Experience at Sprinklr
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Insights For Selling To Mary

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mary is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Mary

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Mary move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mary take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mary

Personality Compatibility


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