Massimiliano Cardani is an ICF Master Certified Coach and the founder of Youvolution Srl SB. He has over two decades of experience as a strategy consultant, trainer, and executive coach, focusing on leadership and organizational change. He holds a degree in Economics from Bocconi University and a Masters in International Management.
Colleagues and clients recognize him for his distinct creativity and his original way of looking at the topics he deals with, offering new light through innovative interpretations and solutions. His professional philosophy is centered on expressing human potential, which he terms the "Gently Strong" approach, combining respect and care with decisive forward movement.
He is the co-author of several books on professional development and coaching, including "Business Coaching – A technique for improving business performance. "
Read the full overview →They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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