Massimo Danieli

Enthusiast
DISC Type : i

Executive Vice President at Hitachi Energy

Zürich Metropolitan Area, Switzerland

Overview

Massimo Danieli is a global leader in the automation and software industry, currently serving as the Executive Vice President of the Grid Automation business at Hitachi Energy. With decades of experience, including numerous management roles at ABB, he specializes in advancing sustainable energy futures through technology. He holds a degree in Electrical Engineering from Politecnico di Milano.

He is passionate about enabling a secure, affordable, and sustainable energy future, viewing it as a personal and professional mission. He frequently speaks on how multidisciplinary collaboration and digital innovation are essential to managing the complexities of the global energy transition and modernizing the worlds power grids.

He is a key figure in driving strategic partnerships, such as the collaboration with Microsoft to integrate AI into enterprise asset management solutions.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

AI in Energy Grids
He actively discusses the central role of AI in managing the energy ecosystem, from optimizing grids and expanding data center capacity to enabling future-ready electricity networks.
Sustainable Energy
Considers a secure, affordable, and sustainable energy supply a core mission, frequently speaking about the urgent need for a global energy transition.
Digital Transformation
Champions the use of digital technologies, advanced analytics, and intelligent systems to modernize power grids, increase efficiency, and manage growing complexity.

Media Appearances

The POWER Interview: Hitachi Energy's Massimo Danieli on Grid Transformation and the Path to Electrification. Featured in Power Magazine (powermag.com)

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Massimo Danieli – Executive Vice President Grid Automation, Hitachi Energy (Profile/Interview). Featured in Energy Digital Magazine

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We interviewed Massimo Danieli, Managing Director for …. Featured in Facebook (Hitachi Energy)

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Work History

10-2021
Executive Vice President at Hitachi Energy
7-2020
Executive Vice President Grid Automation business at Hitachi ABB Power Grids
1-2016 - 7-2020
Managing Director Business Unit Grid Automation at ABB
10-2013 - 12-2015
Managing Director Business Unit Power Generation at ABB
2009 - 9-2013
Head of Global Power & Water Automation business at ABB

Education

2008 - 2008
Education details unavailable from IMD
1984 - 1991
Bachelor of Engineering (BE) from Politecnico di Milano

More Information

Social Presence :

Prographics :

Exp : 28 Location : Zürich Metropolitan Area, Switzerland Job Level : Leadership Designation : Executive Vice President at Hitachi Energy
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Insights For Selling To Massimo

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Massimo is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Massimo

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Massimo move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Massimo take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Massimo

Personality Compatibility


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