Mathilde Mackowski

Inquirer
DISC Type : cd

Co-Founder at Sinful Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mathilde Mackowski is the co-founder of Sinful Group, Northern Europes largest e-commerce company for sex toys. She established the company in 2008 with a mission to make adult products mainstream, leading it to win numerous Børsen Gazelle awards for rapid growth. She completed her HHX at Handelsskolen Silkeborg.

Outside of work, Mathilde is a passionate advocate for sustainability and innovation, launching a brand of adult toys made from recycled ocean plastic. She is also a public speaker on entrepreneurship and motivation, aiming to inspire others to follow their gut feeling and pursue what energizes them.

Unique fact: Mathilde co-founded Sinful at just 23 years old with her then-partner, and they continued to build the successful company together even after their romantic relationship ended.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

E-commerce Growth
She has scaled Sinful from a startup into an international, award-winning e-commerce leader, receiving at least eight consecutive Børsen Gazelle awards for exceptional growth.
Breaking Taboos
A core mission of her company is to normalize conversations around sexuality and create a welcoming, mainstream brand for adult products, moving them out of taboo spaces.
Sustainable Innovation
She launched Ohhcean, the world's first brand of sex toys made from recycled ocean-bound plastics, demonstrating a strong commitment to environmental responsibility in product design.

Media Appearances

Mathilde has no verified media appearances

Work History

12-2008
Co-Founder at Sinful Group
5-2007 - 9-2009
Project Manager and Voice Talent at Arnsbo Media ApS / VoiceArchive
8-2003 - 4-2007
Sagsbehandler at Nybolig Frank Lerche

Education

2001 - 2004
HHX from Handelsskolen Silkeborg

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Co-Founder at Sinful Group
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Insights For Selling To Mathilde

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mathilde is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mathilde

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mathilde move?

  • Their decision making speed is somewhere in the middle.
  • Can Mathilde take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mathilde

Personality Compatibility


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