Mats Brodén

Doer
DISC Type : sd

Founding Team Member at TechPros

Stockholm, Stockholm County, Sweden

Overview

Mats Brodén is a serial founder and CEO at the forefront of Web3 and nanotechnology. He leads Play Safe Ecosystem to tokenize real-world assets and Embedded Nano to bridge cutting-edge science with industry. He holds an MBA from Lund University.

Beyond his work in technology, Mats has a significant background in the arts. In the 1990s, he initiated internationally recognized art fairs and founded projects to support artists exploring new media, particularly the internet, demonstrating a long-standing interest in the intersection of culture and technology.

He founded "The Stockholm Smart Show, " an alternative art fair that gained international acclaim for presenting new global art to Sweden.

Personality Overview

Risk-Accepting

Long-term Focused

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Asset Tokenization
His company, Play Safe Ecosystem, is an end-to-end system integrator for enabling Web3 business models by creating and capturing value in digital real-world assets.
Industrial Nanotechnology
As CEO of Embedded Nano, he is focused on embedding information and performance at the nano scale within physical matter for industrial and commercial applications.
Semiconductor Strategy
He recently organized and participated in a roundtable in Lund, Sweden, to discuss the nation's role and potential Web3 applications in the global semiconductor industry.

Media Appearances

Mats has no verified media appearances

Work History

11-2024
Founding Team Member at TechPros
12-2023
Co- Founder - Chief Executive Officer at Play Safe Ecosystem
7-2021
Founder at Nordic Powerhouse
10-2015
CEO at Embedded Nano Europe AB
6-2015 - 8-2024
International Liaison & Innovation Associate at Iberian Nano Laboratory

Education

1-1985 - 1-1988
MBA from Lund University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Founding Team Member at TechPros
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Insights For Selling To Mats

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mats is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mats

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mats move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mats take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mats

Personality Compatibility


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