Mats Holmstrand in

Mats Holmstrand

Global Business Manager - D2C at Craft Sportswear
📍 Greater Gothenburg Metropolitan Area, Sweden

Mats Holmstrand is a senior leader in the sports apparel industry, currently serving as the Global Business Manager for D2C at Craft Sportswear. His career includes roles as Head of Global E-commerce and CMO at INTERSPORT Sweden, highlighting his expertise in digital strategy and marketing. He holds an MBA from Southern New Hampshire University.

His professional focus on endurance sports suggests a personal interest in active and outdoor lifestyles. He is involved in partnerships with major sporting events, connecting his work with the athletic community and promoting participation in sports like trail running.

He plays a key role in Crafts title sponsorship of the Idre Fjällmaraton, Nordics largest trail running race.

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Current Role
Global Business Manager - D2C
Location
Greater Gothenburg Metropolitan Area, Sweden
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities

Topics Mats cares about

D2C Strategy
His current role as Global Business Manager - D2C at Craft Sportswear is focused on growing the direct-to-consumer channel.
Global E-commerce
He previously served as Marketing Manager & Head of Global E-commerce for Craft Sportswear, indicating deep experience in this area.
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Career

Work history

5-2025
Global Business Manager - D2C
Craft Sportswear
11-2019 - 5-2025
Marketing Manger & Head of Global E-commerce
Craft Sportswear
9-2018 - 10-2019
CMO på Intersport Sverige
INTERSPORT Sweden
3-2016 - 7-2018
Marknadschef
Frej Jonsson / Monterra
9-2011 - 2-2016
Marketing Manager
New Wave Sports AB
In the press

Media appearances

Craft Sportswear – A global Direct‑to‑Consumer reinvention. Featured in Centra
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Education
1996 - 1998
Master of Business Administration - MBA
Southern New Hampshire University
1992 - 1996
Education details unavailable
University of Gothenburg
Social presence
in

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