Sofie Saberski in

Sofie Saberski

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Head of Marketing at Naturkompaniet AB
📍 Greater Stockholm Metropolitan Area, Sweden

Sofie Saberski is the Head of Marketing at Naturkompaniet AB, leveraging extensive experience in developing successful marketing and communication strategies. With a Masters degree from Stockholm University, she focuses on building strong brands and fostering team culture with a coaching leadership style. She has previously held leadership roles at INDISKA and If P&C Insurance.

Passionate about the outdoors, Sofies work aligns with her interest in nature and sustainability. She actively promotes hiking and encourages appreciation for the natural world. Her professional focus on sustainability is demonstrated by her leadership at Naturkompaniet, recognized for its ambitious environmental initiatives and circular services like repairs and rentals.

Sofie was a finalist for Swedens "Marketing Manager of the Year" in both 2023 and 2025, recognizing her innovative and successful leadership.

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Experience
25 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sofie cares about

Sustainable Retail
Leads marketing for Naturkompaniet, which won "Most Sustainable Store" in 2023, emphasizing long-term business models, repairs, and second-hand sales to reduce environmental impact.
Brand Strategy
Has a long track record of taking full ownership of brand strategy, developing new communication plans, and driving brand repositioning at companies like Naturkompaniet and INDISKA.
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Career

Work history

12-2018
Head of Marketing
Naturkompaniet AB
9-2016 - 11-2018
Head of Marketing
INDISKA
10-2015 - 9-2016
Tf Head of Marketing, Sverige
If P&C Insurance
5-2012 - 9-2016
Marketing Manager
If P&C Insurance
1-2012 - 5-2012
Frilansande kommunikationskonsult, London
Kommunikationskonsult
In the press

Media appearances

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Education
2006 - 2007
Master's degree
Stockholm University
2004 - 2004
Ungdomskultur och medier
Södertörn University
1997 - 1998
Marketing & Advertising
LONDON COLLEGE OF COMMUNICATION, LONDON INSTITUTE
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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