Sofie Saberski
Go-getter · DISC type dSofie Saberski is the Head of Marketing at Naturkompaniet AB, leveraging extensive experience in developing successful marketing and communication strategies. With a Masters degree from Stockholm University, she focuses on building strong brands and fostering team culture with a coaching leadership style. She has previously held leadership roles at INDISKA and If P&C Insurance.
Passionate about the outdoors, Sofies work aligns with her interest in nature and sustainability. She actively promotes hiking and encourages appreciation for the natural world. Her professional focus on sustainability is demonstrated by her leadership at Naturkompaniet, recognized for its ambitious environmental initiatives and circular services like repairs and rentals.
Sofie was a finalist for Swedens "Marketing Manager of the Year" in both 2023 and 2025, recognizing her innovative and successful leadership.
Read the full overview →How Sofie shows up
They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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