Matt Barnard

Observer
DISC Type : ci

Member Board of Directors at Assured

San Francisco Bay Area, United States

Overview

Matt Barnard is the Cofounder and CEO of one. bio, a company focused on eradicating inflammatory disease through nutrition. He is a seasoned entrepreneur, having previously co-founded the pioneering vertical farming company Plenty. He earned his Master of Science from Stanfords Graduate School of Business and a BA from Northwestern University.

He has a strong focus on building new categories and businesses that address fundamental issues in human health and the food system. His work centers on creating solutions for the malnutrition challenges posed by the modern diet, aiming to improve metabolic, immune, and mental well-being on a large scale.

Unique fact: His previous company, Plenty, raised over $900 million to build some of the worlds most advanced indoor vertical farms.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Food System Innovation
His career, from vertical farming at Plenty to his current venture one. bio, is dedicated to fundamentally changing the food system for better health outcomes.
Eradicating Disease
He frequently states that the core mission of his company, one. bio, is to eradicate inflammatory diseases like metabolic disorders, autoimmunity, and cancer through nutritional science.
Metabolic Health
His work and his company's first products are centered on restoring whole food signals that are essential for improving metabolic, immune, and mental health.

Media Appearances

one.bio Launches Scientific Platform to Restore the Missing Biological Signal in Modern Food. Featured in PRNewswire

See Now

Work History

9-2025
Member Board of Directors at Assured
3-2023
Cofounder & CEO at one.bio
1-2023
Member Board of Directors at Mori
6-2022
Member Board of Directors at Fabric
1-2022
Strategic Advisor to the Founder at Heirloom

Education

2002 - 2003
Masters of Science from Stanford University Graduate School of Business
1990 - 1995
BA from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 31 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Member Board of Directors at Assured
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matt

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Matt take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matt

Personality Compatibility


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