Matt Bennett, EMBA

Inquirer
DISC Type : cd

Principal Consultant | SME Strategy & Support at Nordstrand Advisory Ltd

Wirral, England, United Kingdom

Overview

Matt Bennett is a strategic consultant and Principal at Nordstrand Advisory Ltd, where he leverages his C-suite experience to support SMEs with growth and funding strategies. An Executive MBA graduate, he specializes in business reviews and turnarounds, drawing from his previous role as CEO of a multi-million turnover engineering firm.

He is an active mentor for the Institute of Directors (IoD) and Business Wales, reflecting his passion for developing fellow business leaders. Outside of his professional life, Matt has a strong interest in outdoor activities and adventure travel, including mountaineering and fly fishing, which speaks to his commitment to embracing challenges and continuous growth.

Unique fact: Matt has hands-on experience leading a company through a complex pre-pack administration and restructuring process.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

SME Growth
His current consultancy, Nordstrand Advisory, is dedicated to providing hands-on, high-impact support for SMEs facing growth challenges, funding needs, and strategic uncertainty.
Business Turnaround
As CEO, he navigated his former company through a pre-pack administration and co-founded a firm specifically to help other businesses facing unfamiliar challenges.
Director Mentorship
He is heavily involved with the Institute of Directors (IoD) and serves as a mentor for Business Wales, showing a clear passion for developing other leaders.

Media Appearances

Matt has no verified media appearances

Work History

6-2025
Principal Consultant | SME Strategy & Support at Nordstrand Advisory Ltd
5-2024 - 6-2025
Executive MBA candidate at Ducere Global Business School
6-2022 - 6-2025
Co-Founder at Blanc MD
1-1993 - 5-2023
Chief Executive Officer at DRB GROUP LIMITED

Education

5-2024 - 6-2025
Executive MBA from University of East London
6-2018 - 6-2018
Role of the Chair from Institute of Directors (IoD)

More Information

Social Presence :

Prographics :

Exp : 33 Location : Wirral, England, United Kingdom Job Level : Senior Designation : Principal Consultant | SME Strategy & Support at Nordstrand Advisory Ltd
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Matt

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • Their decision making speed is somewhere in the middle.
  • Can Matt take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Matt

Personality Compatibility


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