Matt Benns in

Matt Benns

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Chief Executive Officer at ELLA
📍 Tebworth, England, United Kingdom

Matt Benns is the CEO of ELLA, an automotive AI company, with over 20 years of leadership experience at firms like VW Group, Mazda, and Keyloop. He specializes in digital transformation, software innovation, and operational scaling, leveraging his Bachelor of Science from the University of Reading.

After two years as COO at Auto. Works where he was part of a team that doubled turnover, he took the helm at ELLA to pioneer agentic AI solutions that enhance customer engagement and drive sales for dealers and OEMs.

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Experience
8 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Tebworth, England, United Kingdom
Personality Overview

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Priorities

Topics Matt cares about

Automotive AI
Currently CEO of an automotive AI company, ELLA. He believes AI is reshaping the industry and is valuable when it delivers real commercial results for dealers and OEMs.
Digital Transformation
His career at Keyloop, Auto. Works, and now ELLA focuses on using technology to innovate and drive growth in the automotive retail sector.
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Career

Work history

10-2025
Chief Executive Officer
ELLA
7-2023 - 10-2025
Chief Operating Officer
Auto.Works
1-2022 - 7-2023
International M&A Director
Keyloop
3-2021 - 2-2022
Global Partner Director
Keyloop
11-2019 - 3-2021
Global Partner Director
CDK Global
In the press

Media appearances

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Education
1996 - 1999
Bachelor of Science - BS
University of Reading
2005 - 2005
Certificate
Loughborough University
Social presence
in
Behavioral profile

DISC profile (public)

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