Barny Francis
Login to view DISC.Barny Francis is the CEO of ELLA Digital, an automotive AI company. A strategic leader with over 20 years of experience at firms like Volkswagen Group and Keyloop, he specializes in driving business performance for OEMs and dealers through engaging sales strategies and operational excellence.
Outside of his corporate roles, Barny is an active participant in club-level motorsport, having competed in track days and races driving cars like a Mazda MX-5 and a Westfield. This hands-on passion for cars connects directly with his professional focus within the automotive industry.
He is currently leading ELLA Digitals mission to make advanced "Agentic AI" simple and scalable to help the automotive industry sell more vehicles, parts, and services.
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