Matt Britton in

Matt Britton

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Operating Advisor at North Castle Partners
📍 New York City Metropolitan Area, United States

Matt Britton is the Founder and CEO of Suzy, an AI-powered consumer insights platform. A graduate of the School of Visual Arts, he advises Fortune 500 brands on marketing and consumer behavior. He is also the best-selling author of "Generation AI" and "YouthNation, " and a frequent keynote speaker.

He is deeply engaged with the societal implications of emerging technology, exploring how AI is reshaping news consumption, finance, and personal data privacy. He frequently discusses the trade-offs individuals make when sharing personal information for the benefits of AI-driven analysis and personalization.

He founded his first marketing agency from his college dorm room at age 19, which he later sold to Publicis.

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Experience
24 Years
Current Role
Operating Advisor
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Matt cares about

Generational AI
Author of the book "Generation AI, " he focuses on how AI and Generation Alpha will fundamentally change consumer behavior, marketing, and culture.
Consumer Behavior
As the leader of Suzy, he is dedicated to helping major brands decode the modern consumer by leveraging real-time, AI-powered insights.
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Career

Work history

8-2018
Operating Advisor
North Castle Partners
3-2018
Founder & CEO
Suzy
4-2016
Principal
Matt Britton Ventures
1-2016 - 12-2016
CEO
Summit Series
11-2011 - 2-2013
Chief Social Architect
LBi
In the press

Media appearances

Suzy Founder & CEO Matt Britton Launches Generation AI. Featured in Suzy.com
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Education
9-1993 - 5-1997
Communications
Boston University
1993 - 1997
Bachelor's Degree
Boston University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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