Matt Houston is Primarks Chief Customer and Digital Officer, responsible for integrating the brand, customer experience, and digital strategy. With a background advising global retailers at Javelin Group and a degree from the University of Oxford, he focuses on driving Primarks international growth by uniting its customer-facing functions across all markets.
There is no publicly available information regarding Matts personal life or hobbies.
He spearheaded the rollout of Primarks first Click + Collect service across all UK stores, a pivotal step in the companys digital strategy.
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