Matt Hughes 👑 🎬

Trailblazer
DISC Type : DI

Founder & Head Mentor, King of Video Academy at King of Video - YouTube For Business

Leicester, England, United Kingdom

Overview

Matt Hughes is the founder of TubeFest and the Festival of AI, where he helps businesses leverage video and AI for growth. Known as the King of Video, he is a speaker and YouTube mentor with certifications in Vibe Coding and Video Editing. People who work with him frequently describe him as knowledgeable, engaging, and generous.

Outside of his professional ventures, Matt is a husband and father. His entrepreneurial journey was shaped by a significant business setback in 2018, which led him to refocus his career on his true passions: training and video. This experience fuels his dedication to helping other creators and business owners succeed.

Interesting fact: He asked his community for permission before calling himself the King of Video to ensure the name was seen as memorable, not arrogant.

Personality Overview

Values Relationships

Achievement-Oriented

Charismatic

They will fight for you if they come to believe in you.  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

YouTube for Business
He focuses on helping businesses use YouTube strategically to generate leads and revenue, not just chase views or algorithms.
AI Implementation
As the founder of the Festival of AI, he advocates for the practical application of AI for entrepreneurs and business owners, moving beyond theory.
Entrepreneurial Resilience
After a business partner left and took all his clients in 2018, he rebuilt his brand around his passion for video, demonstrating a strong comeback story.

Media Appearances

Birth of TubeFest | Matt Hughes King of Video | Ep 1 Road to Revenue. Featured in YouTube

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TubeFest Featured Speaker: Matthew Hughes. Featured in Instagram

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Work History

6-2025
Founder & Head Mentor, King of Video Academy at King of Video - YouTube For Business
1-2025
Founder at Festival of AI
9-2023
Founder at TubeFest
4-2021 - 12-2021
Community Lead at Restream
9-2019
YouTube Mentor & Professional Speaker at King of Video - YouTube For Business

Education

1995 - 2000
GCSE's from The Lancaster School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Leicester, England, United Kingdom Job Level : N/A Designation : Founder & Head Mentor, King of Video Academy at King of Video - YouTube For Business
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Matt take some risk or not?

  • If necessary, they will be ready to take risks.

You And Matt

Personality Compatibility


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