Matt Kendall in

Matt Kendall

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Founder and Lead Writer at Cognitive Copy
📍 A Coruña, Galicia, Spain

Matt Kendall is the founder of Cognitive Copy, offering specialized ghostwriting and content for the BPO and CX industries. A former chief editor for Nearshore Americas, he is a recognized analyst and speaker on outsourcing trends. Colleagues describe him as highly reliable and productive, and he holds a Microsoft Certified Professional certification.

Originally from the UK, Matt has a rich international background, having lived and worked in Mexico before relocating to Spain, where he is now based. In his spare time, he writes and directs short films and plays the drums. He also enjoys exploring local culinary scenes.

Unique fact: He has produced over 900 pieces of content, including deep-dive industry analyses and executive interviews.

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Experience
9 Years
Current Role
Founder and Lead Writer
Job Level
Leadership
Location
A Coruña, Galicia, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Matt cares about

BPO & CX Industry
As the founder of BPO Bullhorn and a frequent speaker, he provides analysis on the business process outsourcing and customer experience sectors, particularly in nearshore markets.
AI in Content
He often discusses the pitfalls of AI-generated content, advocating for expert human oversight to maintain quality and authenticity in B2B communications.
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Career

Work history

11-2018
Founder and Lead Writer
Cognitive Copy
1-2025 - 6-2025
VP of Marketing
A Closer Look
2-2024 - 4-2025
Founder
BPO Bullhorn
6-2016 - 10-2018
Chief Editor
Nearshore Americas
2-2016 - 5-2016
IT & Telecoms Reporter (Mexico & Central America)
BNamericas
In the press

Media appearances

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Education
2001 - 2002
AS-Level
Bournemouth & Poole College
1995 - 1999
GCSE
Ringwood School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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