Matt Smith
Login to view DISC.Matt Smith is the CEO of Webtrends Optimize, a company he acquired in 2018. With a deep background in eCommerce and travel technology from his years at Thomas Cook, he specializes in conversion rate optimization and personalization. Colleagues describe him as an inspiring leader, multi-skilled manager, and an out-of-the-box thinker focused on driving results.
Outside of work, Matt is deeply committed to his community. He actively participates in demanding fundraising challenges, including multi-day cycling events for The Starr Trust, where he is an Ambassador. He also volunteers with charities aimed at alleviating loneliness and supports various local causes, often blending his personal passions with philanthropy.
Under his leadership, Webtrends Optimize recently became a Certified B Corporation, legally committing the business to prioritize social and environmental good alongside profit.
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