Matt Wszolek in

Matt Wszolek

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Chief Revenue Officer at The Sports Marketer
📍 Greater Chicago Area, United States

With over 25 years in sports marketing, Matt Wszolek is the Chief Revenue Officer at The Sports Marketer, where he drives growth through strategic partnerships and data-driven results. A graduate of the University of Illinois, his career includes a decade leading sales and sponsorship for the Chicago Cubs. Colleagues describe him as fostering collaboration and real partnership.

Outside of his professional life, Matt is a passionate sports fan, particularly of his alma mater, the University of Illinois Fighting Illini, and the Chicago Cubs. He resides in Naperville, Illinois, with his wife and three sons, who are actively involved in hockey, and he also enjoys playing poker.

He once fulfilled a lifelong dream by returning to work for his alma mater, the University of Illinois.

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Experience
24 Years
Current Role
Chief Revenue Officer
Job Level
Leadership
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Matt cares about

Strategic Partnerships
His role as CRO focuses on growing his agency and clients through partnerships, exemplified by recent deals with brands like Perplexity and Fantasy Life.
Sports Marketing
His entire career is centered around sports, from a decade with the Chicago Cubs to multiple senior marketing roles at the University of Illinois.
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Career

Work history

11-2024
Chief Revenue Officer
The Sports Marketer
12-2024
Vice President of Media
The Well Advertising, Inc.
3-2014 - 7-2024
Senior Executive of Marketing & Media
University of Illinois at Urbana-Champaign
8-2011 - 3-2014
Associate Director of Development and Corporate Partnerships
University of Illinois at Urbana-Champaign
9-2010 - 8-2011
Principal
Independent Marketing Consulting
In the press

Media appearances

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Education
1996 - 2000
Marketing
Gies College of Business - University of Illinois Urbana-Champaign
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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