Matt Wszolek

Energizer
DISC Type : I

Chief Revenue Officer at The Sports Marketer

Greater Chicago Area, United States

Overview

With over 25 years in sports marketing, Matt Wszolek is the Chief Revenue Officer at The Sports Marketer, where he drives growth through strategic partnerships and data-driven results. A graduate of the University of Illinois, his career includes a decade leading sales and sponsorship for the Chicago Cubs. Colleagues describe him as fostering collaboration and real partnership.

Outside of his professional life, Matt is a passionate sports fan, particularly of his alma mater, the University of Illinois Fighting Illini, and the Chicago Cubs. He resides in Naperville, Illinois, with his wife and three sons, who are actively involved in hockey, and he also enjoys playing poker.

He once fulfilled a lifelong dream by returning to work for his alma mater, the University of Illinois.

Personality Overview

Full Of Energy

Relationship Oriented

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Strategic Partnerships
His role as CRO focuses on growing his agency and clients through partnerships, exemplified by recent deals with brands like Perplexity and Fantasy Life.
Sports Marketing
His entire career is centered around sports, from a decade with the Chicago Cubs to multiple senior marketing roles at the University of Illinois.
Agency Growth
As Chief Revenue Officer, he is directly responsible for the agency's bottom line and has recently posted about hiring sales staff to drive revenue.

Media Appearances

Matt has no verified media appearances

Work History

11-2024
Chief Revenue Officer at The Sports Marketer
12-2024
Vice President of Media at The Well Advertising, Inc.
3-2014 - 7-2024
Senior Executive of Marketing & Media at University of Illinois at Urbana-Champaign
8-2011 - 3-2014
Associate Director of Development and Corporate Partnerships at University of Illinois at Urbana-Champaign
9-2010 - 8-2011
Principal at Independent Marketing Consulting

Education

1996 - 2000
Marketing from Gies College of Business - University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Revenue Officer at The Sports Marketer
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Matt

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Matt take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Matt

Personality Compatibility


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