Matt Yeates

Pioneer
DISC Type : sdi

Business and Product Development Manager at ITECHOHealth

Manchester, England, United Kingdom

Overview

Matt Yeates is a data-driven commercial lead specializing in healthtech. He excels at helping startups navigate complex NHS pathways, from stakeholder engagement to B2B deal closure. A graduate of Leeds Beckett University, he focuses on digitizing clinical pathways for managing long-term conditions, turning clinical challenges into commercial outcomes.

Outside of work, Matt shows a commitment to charitable causes, particularly those focused on global maternal and infant health. He has actively used his platform to encourage support for organizations like Maternity Worldwide, highlighting their fundraising challenges and the impact of their work.

He is a vocal supporter of the charity Maternity Worldwide, using his platform to help raise funds for mothers and babies.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Digitising Healthcare
His work focuses on digitizing clinical pathways for better management of long-term conditions, including areas like remote PSA monitoring for oncology care.
Healthtech Commercialization
He has a proven track record of helping early-stage healthtech companies navigate NHS pathways, manage B2B sales cycles, and achieve commercial success.
Sales Team Leadership
Previously managed and grew a team of Sales Development Representatives, creating standardized processes and leading the full recruitment lifecycle for new hires.

Media Appearances

Matt has no verified media appearances

Work History

6-2025
Business and Product Development Manager at ITECHOHealth
2-2025 - 7-2025
Account Lead at Ortus-iHealth
1-2025 - 8-2025
CRM Lead & Business Development Manager at Quiddity Health
3-2024 - 8-2024
Commercial Lead at Vital Beats
2-2023 - 2-2025
Sales Development Manager at Quiddity Health

Education

2016 - 6-2020
Bachelor of Arts - BA from Leeds Beckett University
2014 - 2016
A-Levels - from Seaford College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Manchester, England, United Kingdom Job Level : Middle Designation : Business and Product Development Manager at ITECHOHealth
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Matt

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are generally fast movers and can take quick decisions
  • Can Matt take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Matt

Personality Compatibility


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