Matthew Edwards

Commander
DISC Type : D

Business Development Director at Clear Business Finance

Tamworth, England, United Kingdom

Overview

Matthew Edwards is a sales leader with two decades of experience in business development, specializing in SaaS, capital equipment, and asset finance. Colleagues describe him as tenacious, driven, and persuasive, skilled in navigating high-value agreements across diverse vertical markets from SMEs to enterprise clients.


Interesting fact: While at a new start-up division, Matthew set a high benchmark by securing over £1 Million in new business sales within his first year.

Personality Overview

Risk-Taker

Candid & Clear

Decisive

They take a lot of pride in personal achievements.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

Asset Finance
His current role is focused on providing dedicated asset finance solutions to help businesses grow, including specialized funding for unique contract types.
Value-Based Selling
He focuses on training sales teams to secure larger deals by demonstrating value instead of relying on discounts to make offerings seem more "affordable".
New Market Entry
Specializes in supporting businesses entering new markets, having previously launched prototype technology and provided crucial customer feedback and analysis.

Media Appearances

Matthew has no verified media appearances

Work History

6-2024
Business Development Director at Clear Business Finance
7-2021 - 7-2024
UK Business Development Director at CRIOGES UK
7-2020 - 7-2021
Business Manager at Biosite Systems Ltd
1-2018 - 9-2020
Director of Business Development at Midland Rental Consultancy
1-2017 - 12-2017
National Account Manager at Selecta UK

Education

Education details unavailable from ellowes hall school

More Information

Social Presence :

Prographics :

Exp : 19 Location : Tamworth, England, United Kingdom Job Level : Mid-senior Designation : Business Development Director at Clear Business Finance
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matthew

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Matthew take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Matthew

Personality Compatibility


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