Matthew Fenemore is a Senior Commercial Executive at NielsenIQ, providing data-driven insights to small and medium-sized businesses. A Chartered Manager and graduate of Oxford Brookes University, he has progressed from an apprentice to a senior commercial role within the company, helping clients navigate competitive markets.
He is a public speaker at industry events, presenting on consumer trends in the food and wellness sector for organizations like Bread & Jam and TRKR.
Read the full overview →They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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