Matthew Ferguson, MBA

Initiator
DISC Type : Di

Non Executive Director at Birch Therapy Clinic

London, England, United Kingdom

Overview

Matthew is the CEO of Forrow, a cybersecurity and technology consultancy he co-founded in 2022, which serves the financial services and fintech sectors. With over a decade of strategic expertise in risk management and governance, he holds a Non-Executive Director Certification. Colleagues describe him as supportive, analytical, and diligent.

Outside of his technology career, Matthew is a fiction author living in the Highlands of Scotland. He has published short stories in the sci-fi and comedy genres and is currently writing his debut mystery thriller novel. His personal interests include cooking and weightlifting, particularly the barbell deadlift.

This cybersecurity CEO is also a published author of flash fiction and a mystery novelist.

Personality Overview

Conviction Driven

Impact-Oriented

Confident

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Cybersecurity Transformation
As CEO of Forrow, he focuses on redefining cybersecurity consultancy by creating bespoke solutions that align security with strategic business objectives for clients like Tesco Bank.
Fintech & Banking
His consultancy specializes in delivering security strategy, engineering, and assurance for organizations in the Fintech, Financial Services, and Banking sectors.
Fiction Writing
He is a published author of short stories and is actively working on his first mystery thriller novel, titled 'Intermission'.

Media Appearances

Matthew has no verified media appearances

Work History

1-2024
Non Executive Director at Birch Therapy Clinic
12-2023
Independent Advisory Member at Science Museum Group
6-2023
Principal Information Technology Consultant at Tesco Bank
5-2023 - 1-2024
V-CISO at Octopus Investments
3-2023
V-CISO at IMMO

Education

2017 - 2021
Masters from The Open University
Non-Executive Director Certification from The Chartered Institute of Public Finance & Accountancy

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Senior Designation : Non Executive Director at Birch Therapy Clinic
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Matthew

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matthew take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matthew

Personality Compatibility


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