Matthew Lord

Energizer
DISC Type : I

Group Technology Director at SailGP

United Kingdom

Overview

As Group Technology Director at SailGP, Matthew leverages over twenty years of experience in digital and business transformation to drive innovation in sport. A graduate of Imperial College London, he leads his team in translating complex business needs into actionable technological outcomes to enhance the global racing league.

He is passionate about how technology can improve business processes and is focused on areas like Web3. 0, Product Innovation, and AI to shape the future of sport. He frequently speaks at industry events about the intersection of technology and fan engagement.

He was an invited speaker at the IF Forum 2024 and NEARCON2023, discussing the future of AI and Web3 in shaping the sports industry.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Sports Technology
He leads the development of cutting-edge fan experiences at SailGP, including augmented reality viewers and real-time data delivery to make the sport more immersive.
Future of Fandom
Passionate about using Web3 and emerging technologies to deepen fan engagement, a topic he has spoken about at industry conferences like NEARCON2023.
AI in Sports
Presented at the IF Forum 2024 on how SailGP leverages AI and innovation, demonstrating his focus on using advanced technology to shape the future of sport.

Media Appearances

Matthew has no verified media appearances

Work History

9-2025
Group Technology Director at SailGP
1-2024 - 10-2025
Director of Technology and Digital Systems at SailGP
1-2023 - 1-2024
Director of Technology Development and Delivery at SailGP
8-2021 - 2-2023
Head of Technology Programme Management at SailGP
1-2019 - 8-2021
Head Of Business Operations, Technology at LTA

Education

1999 - 2003
Business Studies from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : Group Technology Director at SailGP
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Matthew

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Matthew take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Matthew

Personality Compatibility


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