Matthew Powell

Doer
DISC Type : sd

CFO at Vet-AI

London, England, United Kingdom

Overview

Matthew is a fractional CFO specializing in FinTech, SaaS, and InsurTech startups. A University of Liverpool graduate and Chartered Accountant, he co-founded, scaled, and exited a leading UK FinTech, raising over £400m in funding. He is currently the CFO at Vet-AI, an AI-powered pet healthcare company.

Outside of his financial expertise, Matthew is a father of three who is passionate about fitness. He is an avid runner who runs daily and enjoys analyzing personal fitness data, particularly his heart rate metrics.

Unique fact: Matthew has successfully raised more than £400 million in debt and equity for the businesses he has been involved with.

Personality Overview

Strategic Planner

Risk-Accepting

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Startup Fundraising
He has extensive experience raising capital for startups from Pre-Seed to Series B, having secured over £400m in debt and equity throughout his career.
Financial Modelling
As the founder of ModelPro Finance, he has strong opinions on creating robust, investor-ready financial models with a focus on best-in-class UI/UX.
FinTech Innovation
He has co-founded multiple FinTech companies, including Sencillo (education financing) and Fluro (a leading UK lending platform which he scaled and exited).

Media Appearances

Matthew has no verified media appearances

Work History

10-2024
CFO at Vet-AI
1-2025
Co-Founder and Fractional CFO at Sencillo Finance
9-2023
Founder at ModelPro Finance
1-2024
Fractional CFO at ModelPro Finance
10-2024
Float CFO Advisory Board Member at Float Cash Flow Forecasting

Education

2002 - 2005
BA Business Studies from University of Liverpool
Chartered Accountant from EY

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Leadership Designation : CFO at Vet-AI
URL has been copied!

Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Matthew

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Matthew take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Matthew

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.