Matthew Ulery in

Matthew Ulery

Energizer · DISC type I
Sales Manager - GA/Attractiona at Alvarado
📍 Madison, Wisconsin, United States

Matthew is a Sales Manager at Alvarado, specializing in intelligent venue access for the sports and entertainment industry. He leverages over a decade of experience as a product user within the University of Wisconsins athletic department to inform his solution-selling approach. He earned his degree from the University of Wisconsin-Madison.

His career has been deeply rooted in the world of college sports, starting with a decade-long tenure at the University of Wisconsins athletic ticket office. This extensive background provides him with a unique, client-side perspective on the challenges and needs of large-scale public venues and entertainment attractions.

He was the first Sales Engineer hired at his previous company, NeuLion, where he was integral in expanding the companys technology footprint in the college sports industry.

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Experience
26 Years
Current Role
Sales Manager - GA/Attractiona
Job Level
Middle
Location
Madison, Wisconsin, United States
Personality Overview

How Matthew shows up

Big Picture Person
Relationship Oriented
Informal

They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Priorities

Topics Matthew cares about

Intelligent Venue Access
Leads the sports and entertainment division at Alvarado, focusing on unifying hardware like turnstiles and handhelds into a single, intelligent ecosystem for crowd control and security.
The Guest Journey
Emphasizes creating a frictionless guest experience from the entry point, drawing on his deep experience from the product-user side in university athletics.
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Career

Work history

11-2019
Sales Manager - GA/Attractiona
Alvarado
11-2019
Product Sales Specialist
Alvarado
12-2006 - 5-2018
National Sales Engineer
NeuLion Inc
6-1999 - 12-2006
Assistant Ticket Director
University of Wisconsin-Madison
2-1998 - 6-1999
Athletic Department Cashier
University of Wisconsin-Madison
In the press

Media appearances

Matthew Ulery - Sales Manager - GA/Attractiona at Alvarado | The Org. Featured in The Org
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Education
1993 - 1997
CALS
University of Wisconsin-Madison
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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