Maurice Lynch

Questioner
DISC Type : c

Engineering Director (Power) at United Infrastructure Ltd

Manchester Area, United Kingdom

Overview

Maurice Lynch is a senior engineering leader with over a decade of experience in electricity distribution networks. As Engineering Director at United Infrastructure, he spearheads the design and delivery of renewable energy and large demand projects. He holds an MSc in Engineering Leadership and is a Fellow of both the IET and Energy Institute.

Outside of his director role, Maurice is passionate about professional development, actively volunteering with the IET to mentor and assess engineers seeking professional registration. He has also participated in fundraising efforts for charitable causes, including running the Manchester Marathon for Cancer Research UK.

He is a dual Fellow of both the Institution of Engineering and Technology (IET) and the Energy Institute (FEI).

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Renewable Energy Projects
As Engineering Director, he is responsible for the full design and delivery of renewable projects across the UK, including BESS, solar, and wind.
Engineering Mentorship
He is an active volunteer with the Institution of Engineering and Technology (IET), where he assesses and advises engineers on their career progression and professional registration.
Energy System Flexibility
His previous role as Head of System Flexibility at Northern Powergrid and chairing panels at events like the Distributed Energy Show highlight his focus on network innovation.

Media Appearances

Maurice has no verified media appearances

Work History

10-2025
Engineering Director (Power) at United Infrastructure Ltd
11-2024 - 10-2025
Engineering Director UK at Suir Engineering
2-2023 - 11-2024
Head of System Flexibility at Northern Powergrid
3-2021 - 3-2023
Innovation Programme Manager at Electricity North West
11-2018 - 4-2021
Plant Policy & Standards Engineer at Electricity North West

Education

2016 - 2019
MSc Engineering Leadership and Management from Aston University
2009 - 2012
Bachelor's Honours Degree In Electrical Mechanical Engineering from Galway-Mayo Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Engineering Director (Power) at United Infrastructure Ltd
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Insights For Selling To Maurice

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maurice is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maurice

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maurice move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maurice take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Maurice

Personality Compatibility


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