Max Baumann in

Max Baumann

Login to view DISC.
Founder & CEO at Basemakers
📍 Los Angeles, California, United States

Max Baumann is the Founder and CEO of Basemakers, an Inc. 500 retail sales agency that has accelerated growth for over 400 CPG brands. Described as a natural leader and great salesman, he is also a Founding Partner at the AI-driven venture capital firm, Back to Back VC.

His entrepreneurial journey began at age 20 when he dropped out of college to co-found Just Chill, a functional relaxation drink. This early experience in the beverage industry shaped his career. He is an active investor and advisor to various consumer brands, demonstrating a deep passion for the CPG space.

He once launched his first beverage company, Just Chill, with just $4, 000 and a backpack, eventually earning features on The Today Show and in The Wall Street Journal.

Read the full overview →
Experience
10 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How Max shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Max cares about

CPG Brand Growth
As the CEO of Basemakers, his entire focus is on helping CPG brands increase sales velocity and succeed in retail environments. He frequently shares tips on this topic.
Retail Execution
His company specializes in retail execution and merchandising, focusing on solving out-of-stocks, closing distribution voids, and ensuring planogram compliance for major brands.
+5 more topics Login to view topics
Career

Work history

1-2015
Founder & CEO
Basemakers
3-2025
Founding Partner
Back to Back VC
6-2025
Limited Partner
The Family Fund & Founder Community
10-2020
Advisor/Investor
Redbud Brands
7-2021
Investor
MUD\WTR
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2017
Wharton Fellows: Master Classes and Networking for Senior Executives
The Wharton School
2012 - 2014
CPD
Wharton Executive Education
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Max. Free, 10 seconds.