Max Baumann in

Max Baumann

Evaluator · DISC type Dcs
Founder & CEO at Basemakers
📍 Los Angeles, California, United States

Max Baumann is the Founder and CEO of Basemakers, an Inc. 500 retail sales agency that has accelerated growth for over 400 CPG brands. Described as a natural leader and great salesman, he is also a Founding Partner at the AI-driven venture capital firm, Back to Back VC.

His entrepreneurial journey began at age 20 when he dropped out of college to co-found Just Chill, a functional relaxation drink. This early experience in the beverage industry shaped his career. He is an active investor and advisor to various consumer brands, demonstrating a deep passion for the CPG space.

He once launched his first beverage company, Just Chill, with just $4, 000 and a backpack, eventually earning features on The Today Show and in The Wall Street Journal.

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Experience
10 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How Max shows up

Thorough Evaluator
Hard To Convince
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Max cares about

CPG Brand Growth
As the CEO of Basemakers, his entire focus is on helping CPG brands increase sales velocity and succeed in retail environments. He frequently shares tips on this topic.
Retail Execution
His company specializes in retail execution and merchandising, focusing on solving out-of-stocks, closing distribution voids, and ensuring planogram compliance for major brands.
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Career

Work history

1-2015
Founder & CEO
Basemakers
3-2025
Founding Partner
Back to Back VC
6-2025
Limited Partner
The Family Fund & Founder Community
10-2020
Advisor/Investor
Redbud Brands
7-2021
Investor
MUD\WTR
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2017
Wharton Fellows: Master Classes and Networking for Senior Executives
The Wharton School
2012 - 2014
CPD
Wharton Executive Education
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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