Max Booker

Enigma
DISC Type : CDI

Director, Digital Channel Excellence (US Animal Health - Commercial Excellence) at Boehringer Ingelheim

Atlanta Metropolitan Area, United States

Overview

Max has no verified overview

Personality Overview

Hard To Convince

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Max has no verified topics they care about

Media Appearances

Max has no verified media appearances

Work History

5-2023
Director, Digital Channel Excellence (US Animal Health - Commercial Excellence) at Boehringer Ingelheim
1-2021
Sr. Associate Director, Channel Excellence (US Animal Health - Customer Experience) at Boehringer Ingelheim
3-2016 - 12-2020
Associate Director - IT Marketing & Sales, Channel Engagement at Boehringer Ingelheim
1-2013 - 5-2013
Digital Media Assistant at Carnegie Mellon University's Heinz College
5-2012 - 8-2012
Agile Coach / ScrumMaster - Graduate Intern at General Motors

Education

2011 - 2013
Masters of Information Systems Management from Carnegie Mellon University
2007 - 2010
Bachelor of Science from University of Utah - David Eccles School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Digital Channel Excellence (US Animal Health - Commercial Excellence) at Boehringer Ingelheim
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Max

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Max take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Max

Personality Compatibility


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