Max Goldman in

Max Goldman

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CEO and Co-Founder at Carefull
📍 New York City Metropolitan Area, United States

Max Goldman is the Co-Founder and CEO of Carefull, a fintech company that provides digital services to help families manage the financial lives of aging loved ones. A four-time founder with an MBA from Columbia Business School, he previously led product teams at Google/YouTube after they acquired his video creation startup, Director.

Driven by his personal experience as a financial caregiver, Max is passionate about creating technology to solve the challenges faced by millions of families. Before his current venture, he took a sabbatical focused on family and travel, underscoring their importance in his life and work.

His company, Carefull, partners with major financial institutions like Edward Jones to offer its financial safety platform to millions of clients for free.

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Current Role
CEO and Co-Founder
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Max cares about

Financial Caregiving
Founded Carefull based on personal experience to protect older adults from fraud and simplify financial management for families.
Product Strategy
A seasoned product leader who built and ran the YouTube Director portfolio at Google and held senior product roles at Envoy and SuccessFactors.
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Career

Work history

CEO and Co-Founder
Carefull
Advisor
Bizly
VP, Product
Envoy
Chief Navel Gazer
Sabbatical
Product
Google / YouTube
In the press

Media appearances

Protecting Family Finances: Carefull's Max Goldman - Great Entrepreneurs with RJ Lumba. Featured in Spotify
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Staying Carefull: How Max Goldman Is Rethinking Financial Safety. Featured in The Financial Technology Report
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Education
MBA
Columbia Business School
BS
NYU Stern School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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