Max Mitcham
Login to view DISC.Founder & CEO at Trigify
📍 United States
Max Mitcham is the Founder and CEO of Trigify, an AI-powered social intelligence platform designed to generate sales triggers from digital signals. A veteran VP of Sales, he also hosts The Sales Lab Podcast, where he interviews growth leaders. He holds a Bachelor of Science from Cardiff Metropolitan University.
Read the full overview →Experience
8 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
United States
Personality Overview
How Max shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Priorities
Topics Max cares about
Social Intelligence
His company, Trigify, is built to move beyond simple social listening and use AI to turn social signals into actionable revenue opportunities for sales and marketing teams.
AI in Sales
He actively discusses the practical applications and hype of AI in sales, having pivoted his own company from an AI SDR tool to its current social intelligence focus.
Career
Work history
4-2023
Founder & CEO
Trigify
4-2024
Host
The Sales Lab Podcast
3-2021
Member
Modern Sales Pros
1-2021
Member
Revenue Collective
11-2022 - 1-2023
Advisor
LeadMagic
In the press
Media appearances
Insights from Max Mitcham, CEO of Trigify. Featured in YouTube
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Trigify.io Case Study – River Capital. Featured in River Capital (case study)
+1 more appearances
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Education
2012 - 2015
Bachelor of Science (BS)
Cardiff Metropolitan University
2010 - 2012
Sports Science Diploma
The Henley College
2004 - 2009
GCSEs
Bloxham School
Social presence
Behavioral profile
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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