Max Mitcham in

Max Mitcham

Pioneer · DISC type dis
Founder & CEO at Trigify
📍 United States

Max Mitcham is the Founder and CEO of Trigify, an AI-powered social intelligence platform designed to generate sales triggers from digital signals. A veteran VP of Sales, he also hosts The Sales Lab Podcast, where he interviews growth leaders. He holds a Bachelor of Science from Cardiff Metropolitan University.

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Experience
8 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
United States
Personality Overview

How Max shows up

Decisive But Friendly
Driven But Considerate
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Max cares about

Social Intelligence
His company, Trigify, is built to move beyond simple social listening and use AI to turn social signals into actionable revenue opportunities for sales and marketing teams.
AI in Sales
He actively discusses the practical applications and hype of AI in sales, having pivoted his own company from an AI SDR tool to its current social intelligence focus.
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Career

Work history

4-2023
Founder & CEO
Trigify
4-2024
Host
The Sales Lab Podcast
3-2021
Member
Modern Sales Pros
1-2021
Member
Revenue Collective
11-2022 - 1-2023
Advisor
LeadMagic
In the press

Media appearances

Insights from Max Mitcham, CEO of Trigify. Featured in YouTube
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Trigify.io Case Study – River Capital. Featured in River Capital (case study)
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Education
2012 - 2015
Bachelor of Science (BS)
Cardiff Metropolitan University
2010 - 2012
Sports Science Diploma
The Henley College
2004 - 2009
GCSEs
Bloxham School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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