Maxine Austin

Examiner
DISC Type : cs

Director, Digital Channels, Business & Commercial Banking at Lloyds Banking Group

Greater London, England, United Kingdom

Overview

Maxine Austin is a Director in Digital Channels at Lloyds Banking Group, focused on digital transformation and innovation. She previously founded the LBG Innovation Labs and is recognized for her ability to lead agile teams and enhance customer experiences. She completed the Product Management Accelerator at General Assembly. Her peers describe her as dependable and a true star.

Maxine is passionate about fostering inclusion and diversity within the financial technology sector. She has co-led the Lloyds Breakthrough womens network, launched a FinTech mentoring scheme for startups, and created campaigns to champion diversity in senior roles across the technology and financial services industries.

She was named one of the Standout 35 on the Innovate Finance Women in FinTech Powerlist in 2018.

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Digital Banking
Currently serves as Director of Digital Channels and has a history of evolving Lloyds Banking Group's digital platforms.
FinTech Innovation
Was a founding member of LBG Innovation Labs and launched a FinTech mentoring scheme for early-stage startups.
Diversity in FinTech
Co-led a women's network, created diversity-focused events with FinTech partners, and was named to the Women in FinTech Powerlist.

Media Appearances

Lloyds Banking Group gears up for the digital talent war. Featured in The Banker

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Lloyds Banking Group: Transforming for the Digital Age. Featured in FinTech Magazine

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Work History

7-2019
Director, Digital Channels, Business & Commercial Banking at Lloyds Banking Group
10-2017 - 7-2019
Senior Product Manager, Digital Platforms at Lloyds Banking Group
12-2014 - 10-2017
Innovation & FinTech Lead at Lloyds Banking Group
6-2012 - 12-2014
Executive & Leadership Development Consultant at Lloyds Banking Group
10-2008 - 6-2012
Wealth Management Assistant at Lloyds Banking Group

Education

2017 - 2017
Product Management Accelerator from General Assembly
2000 - 2006
Education details unavailable from de Stafford School and Sixth Form

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director, Digital Channels, Business & Commercial Banking at Lloyds Banking Group
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Insights For Selling To Maxine

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maxine is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Maxine

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Maxine move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Maxine take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Maxine

Personality Compatibility


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