Megan Baynes

Megan Baynes is the Head of Media Operations at LOréal, leveraging extensive agency-side experience from Hearst UK, Havas, and Wavemaker. At Wavemaker, she managed the LOréal account directly, giving her a unique brand perspective. She graduated with First Class Honours from the University of Leeds and holds advanced IPA certifications.

While at Wavemaker, Megan helped spearhead a fundraising initiative in partnership with 1Rebel to raise money for Young Minds, a charity focused on children and young peoples mental health. Her professional interests include major CPG companies like Unilever and P&G, and technology leaders like Google and Amazon.

She has a 360-degree view of the LOréal business, having managed it from the agency side before moving in-house to lead its media operations.