Mel Barfield in

Mel Barfield

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Managing Partner & Brand Voice Lead at Copy Or Die
📍 Thrapston, England, United Kingdom

Mel Barfield is the Managing Partner and Brand Voice Lead at the copywriting agency Copy Or Die. She is an award-winning copywriter, event speaker, and columnist for Freelancer Magazine, specializing in creating distinct verbal identities for challenger brands. She graduated from the London College of Communication.

Outside of her agency work, Mel co-hosts the "indie business club" podcast to support creative founders and freelancers. She lives with her family in Northamptonshire, loves indie music, and dreams of skiing and all the melty cheese that comes with it. People describe her as insightful, creative, fun, and lively.

Unique fact: Her 7-year-old once wrote a "do not disturb" sign that accidentally became an inspirational quote: "Dance in work! do not stop!!!!!"

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Experience
20 Years
Current Role
Managing Partner & Brand Voice Lead
Location
Thrapston, England, United Kingdom
Personality Overview

How Mel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mel cares about

Brand Voice
As the Brand Voice Lead at her agency, she specializes in creating award-winning tone of voice guides and verbal identities for brands.
Freelancer Empowerment
Hosts the "indie business club" podcast and writes a column for Freelancer Magazine, both dedicated to helping independent creative business owners thrive.
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Career

Work history

3-2026
Managing Partner & Brand Voice Lead
Copy Or Die
3-2025 - 3-2026
Senior Copywriter
Copy Or Die
5-2024
Podcast Host
indie business club
4-2022
Columnist
Freelancer Magazine
1-2022 - 3-2026
Brand Voice Copywriter
Mel Barfield Copywriting
In the press

Media appearances

indie business club | Podcast on Spotify. Featured in Spotify
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How to Get Lucky in Your Career with Mel Barfield. Featured in The SEO Mindset
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Education
2020 - 2020
London College of Communication
University of the Arts London
2008 - 2010
PGDip
University of East London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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