Melanie Bauer

Commander
DISC Type : D

Digital Brand Manager at Sartori Company

Madison, Wisconsin, United States

Overview

Melanie is a Digital Brand Manager at Sartori Company with extensive leadership experience in e-commerce and digital marketing for major brands like Huggies and Footlocker. An MBA graduate from the University of Wisconsin-Whitewater, she has managed P&Ls up to $400M and marketing budgets of $12M. Colleagues describe her as intelligent, a hard worker, and a strong leader.

Managed a $400M direct-to-consumer P&L while at Amer Sports Corporation.

Personality Overview

Candid & Clear

Very Quick

Decisive

They respond well to strong and respectful communication.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Ecommerce Growth
Exceeded e-commerce revenue goals by over 28% at Sartori and previously managed a $400M P&L for Amer Sports' direct-to-consumer business.
1st-Party Data Strategy
Leads all 1st-party data strategy at Sartori and previously designed and led a data acquisition strategy for Huggies, delivering 107% of the annual goal.
Omni-Channel Experience
At Footlocker, she aligned digital strategy with in-store leadership across multiple countries to deliver seamless omni-channel brand experiences for consumers.

Media Appearances

Melanie has no verified media appearances

Work History

8-2021
Digital Brand Manager at Sartori Company
4-2020 - 8-2021
Brand Manager - Huggies at Kimberly-Clark
1-2018 - 1-2020
E-Commerce Business & Operations Manager at Amer Sports Corporation
7-2015 - 1-2018
Director of Digital Experience at Footlocker.com / Eastbay
4-2014 - 7-2015
Senior eCommerce Marketing Manager at Footlocker.com / Eastbay

Education

2010 - 2012
MBA from University of Wisconsin-Whitewater
2001 - 2005
B.S. from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 21 Location : Madison, Wisconsin, United States Job Level : Middle Designation : Digital Brand Manager at Sartori Company
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Melanie

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • If convinced, they can reach decisions quite fast.
  • Can Melanie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Melanie

Personality Compatibility


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