Melanie Bauer in

Melanie Bauer

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Digital Brand Manager at Sartori Company
📍 Madison, Wisconsin, United States

Melanie is a Digital Brand Manager at Sartori Company with extensive leadership experience in e-commerce and digital marketing for major brands like Huggies and Footlocker. An MBA graduate from the University of Wisconsin-Whitewater, she has managed P&Ls up to $400M and marketing budgets of $12M. Colleagues describe her as intelligent, a hard worker, and a strong leader.

Managed a $400M direct-to-consumer P&L while at Amer Sports Corporation.

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Experience
21 Years
Current Role
Digital Brand Manager
Job Level
Middle
Location
Madison, Wisconsin, United States
Personality Overview

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Priorities

Topics Melanie cares about

Ecommerce Growth
Exceeded e-commerce revenue goals by over 28% at Sartori and previously managed a $400M P&L for Amer Sports' direct-to-consumer business.
1st-Party Data Strategy
Leads all 1st-party data strategy at Sartori and previously designed and led a data acquisition strategy for Huggies, delivering 107% of the annual goal.
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Career

Work history

8-2021
Digital Brand Manager
Sartori Company
4-2020 - 8-2021
Brand Manager - Huggies
Kimberly-Clark
1-2018 - 1-2020
E-Commerce Business & Operations Manager
Amer Sports Corporation
7-2015 - 1-2018
Director of Digital Experience
Footlocker.com / Eastbay
4-2014 - 7-2015
Senior eCommerce Marketing Manager
Footlocker.com / Eastbay
In the press

Media appearances

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Education
2010 - 2012
MBA
University of Wisconsin-Whitewater
2001 - 2005
B.S.
University of Wisconsin-Madison
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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