Melanie Cherchian

Energizer
DISC Type : I

Head Of Buying Better For less at Sainsbury's

London, England, United Kingdom

Overview

Melanie has no verified overview

Personality Overview

Full Of Energy

Informal

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Melanie has no verified topics they care about

Media Appearances

Melanie has no verified media appearances

Work History

3-2020
Head Of Buying Better For less at Sainsbury's
7-2019 - 1-2020
Interim Divisional Director for Fresh Foods at Sainsbury's
2-2016 - 3-2020
Category Director for Dairy at Sainsbury's
9-1997 - 1-2002
Graduate Talent Scheme & Buyer (various roles) at Asda

Education

9-1993 - 7-1996
Bachelor's degree Economics and Management from University of Leeds
1986 - 1993
Education details unavailable from The Old Palace of John Whitgift School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head Of Buying Better For less at Sainsbury's
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Melanie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Melanie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Melanie

Personality Compatibility


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