Melanie Hayward

Questioner
DISC Type : c

happy brand advocate at happy®

Sag Harbor, New York, United States

Overview

Melanie Hayward is a founding team member and brand advocate at happy®, focusing on corporate social responsibility and partnerships. With over 18 years in the nonprofit sector, including senior roles at Teach For America, she holds an MBA from UNC Kenan-Flagler. Colleagues describe her as passionate, bright, and positive.

Outside of work, Melanie is deeply involved in her local community of Sag Harbor, where she lives with her husband and two children. She has run for the local school board and actively supports community programs focused on youth education and closing opportunity gaps.

As a "justice and joy enthusiast, " she helped build a people-first coffee company from the ground up.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Social Responsibility
Her role at happy® is centered on corporate social responsibility, and she has over 18 years of experience in the nonprofit sector.
Mental Health Advocacy
Works for a coffee company committed to mental health and has established a partnership with NAMI.
Community Engagement
Demonstrates strong local involvement by running for her local school board in Wainscott and supporting East Hampton youth programs.

Media Appearances

Melanie has no verified media appearances

Work History

8-2024
happy brand advocate at happy®
2023 - 8-2024
Founder at Better Good
2-2021 - 6-2022
Vice President, Regional Executive Leadership & Learning at Teach For America
6-2019 - 2-2021
Senior Managing Director, Development Knowledge & Learning at Teach For America
1-2015 - 6-2019
Managing Director, Development Knowledge & Learning at Teach For America

Education

6-2022 - 6-2024
Master of Business Administration - MBA from UNC Kenan-Flagler Business School
2014 - 2014
Executive Program for Nonprofit Leaders from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sag Harbor, New York, United States Job Level : N/A Designation : happy brand advocate at happy®
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Melanie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Melanie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Melanie

Personality Compatibility


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