Melanie Lombard in

Melanie Lombard

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MINI Marketing Planning Manager at BMW Group
📍 Alton, England, United Kingdom

Melanie is a marketing professional with 15 years of experience developing successful campaigns for innovative brands like BMW Group and Sony. She specializes in strategic planning and global activations with a customer-first approach, holding certifications in marketing analytics and account-based marketing. Colleagues describe her as hardworking, diligent, and calm under pressure.

Outside of her professional life, Melanie is an avid cyclist and is passionate about giving back to the community. She has participated in long-distance charity bike rides, such as cycling 100 miles from London to Essex to raise money and support for Great Ormond Street Hospital.

Unique fact: Melanie recently completed a 100-mile charity bike ride to support a childrens hospital.

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Experience
14 Years
Current Role
MINI Marketing Planning Manager
Job Level
Middle
Location
Alton, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Melanie cares about

Integrated Marketing
Her 15-year career has focused on developing campaigns spanning paid, social, OOH, events, and PR for brands like Sony and BMW.
Electric Vehicles
She has shown a recent professional interest in the electric vehicle industry by attending and posting about the EV Summit.
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Career

Work history

7-2023
MINI Marketing Planning Manager
BMW Group
7-2022 - 7-2023
Senior B2B Customer Journey Operations Manager
Sony | Professional Europe
12-2019 - 7-2022
Digital Campaign Manager
Sony | Professional Europe
6-2014 - 12-2019
Marketing Communications Manager
Sony | Professional Europe
11-2015 - 12-2016
Interim Head of Marketing Sony Digital Cinema (Maternity Cover)
Sony | Professional Europe
In the press

Media appearances

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Education
2005 - 2008
2:1
Cardiff University / Prifysgol Caerdydd
2003 - 2005
A Levels
Alton College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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