Melanie Oosterbaan, CM

Trailblazer
DISC Type : DI

Director of Marketing at iSpice Foods

Montreal, Quebec, Canada

Overview

Melanie is a senior digital leader and Chartered Marketer specializing in eCommerce growth and marketing transformation for national brands like Avon. With project management training from McGill University, she excels at bridging marketing, operations, and technology. Colleagues describe her as an exceptional leader and a cheerful, effective team player.

Outside of her core roles, Melanie is passionate about continuous learning, recently earning a certification in Generative AI to stay ahead of industry trends. She focuses on applying advanced frameworks to solve real-world business challenges and is interested in the strategies of major consumer brands like Disney and Nestlé.

Her team at iSpice Foods recently won the "Best Marketed Booth" award at the Grocery Innovations Canada 2025 conference.

Personality Overview

Persuasive

Informal

Charismatic

They are charming and can persuade others to support their decisions.  They will fight for you if they come to believe in you. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI in Marketing
Recently earned a Generative AI certification and actively posts about using AI to eliminate operational drains, allowing more focus on strategic and creative work.
CPG Marketing
As Director of Marketing at iSpice Foods, she is deeply involved in the CPG and grocery sector, recently leading her team at a major industry tradeshow.
Digital Transformation
A core theme of her career, focusing on bridging technology and marketing to lead large-scale digital change, from eCommerce platforms to martech strategies for national brands.

Media Appearances

Melanie has no verified media appearances

Work History

6-2025
Director of Marketing at iSpice Foods
10-2024
Digital Strategy, Engagement & Operations Consultant at Bluegroves
3-2018 - 1-2025
Head of Digital & eCommerce at The Avon Company Canada Limited
9-2013 - 3-2018
Senior Digital and eCommerce Manager at The Avon Company Canada Limited
2-2012 - 8-2013
Director of Digital Services at CDM Montreal

Education

2010 - 2011
Project Management from McGill University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Montreal, Quebec, Canada Job Level : N/A Designation : Director of Marketing at iSpice Foods
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Melanie

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Melanie take some risk or not?

  • If necessary, they will be ready to take risks.

You And Melanie

Personality Compatibility


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