Melanie Piard is the founder of The Brand Scales, an advisory firm focused on brand strategy for scaling companies. She helps leadership teams align brand, product, and strategy during periods of growth, transition, and integration. Colleagues and clients describe her as dedicated, creative, courageous, and an outstanding mentor with a fresh and relevant perspective.
Outside of her advisory work, Melanie is a writer and speaker, sharing insights on brand coherence, culture, and the relationship between strategy and creativity. She actively participates in industry events like Blackweek NYC and the Infopresse Summit, demonstrating a passion for continuous learning and exploring the intersection of identity and brand narratives.
She has won awards for her creative and technical work on campaigns for Spiegelworld and the Quebec Breast Cancer Foundation.
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