Melanie Piard

Visionary
DISC Type : Ds

Founder at The Brand Scales

Greater Montreal Metropolitan Area, Canada

Overview

Melanie Piard is the founder of The Brand Scales, an advisory firm focused on brand strategy for scaling companies. She helps leadership teams align brand, product, and strategy during periods of growth, transition, and integration. Colleagues and clients describe her as dedicated, creative, courageous, and an outstanding mentor with a fresh and relevant perspective.

Outside of her advisory work, Melanie is a writer and speaker, sharing insights on brand coherence, culture, and the relationship between strategy and creativity. She actively participates in industry events like Blackweek NYC and the Infopresse Summit, demonstrating a passion for continuous learning and exploring the intersection of identity and brand narratives.

She has won awards for her creative and technical work on campaigns for Spiegelworld and the Quebec Breast Cancer Foundation.

Personality Overview

Goal-Oriented

Direct & Assertive

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Strategy
Her core focus is helping companies use brand as a decision-making tool to guide hiring, innovation, and market positioning, especially during periods of growth and change.
Brand-Consumer Trust
She has spoken about the need for brands to build genuine trust by listening and creating collective experiences, moving beyond superficial metrics like views and likes.
Strategy and Creativity
She writes about bridging the gap between strategic teams and creative teams, viewing their integration as essential for brands to connect with audiences meaningfully.

Media Appearances

Your brand is the problem. Featured in Medium (The Brand Scales)

See Now

Work History

5-2025
Founder at The Brand Scales
3-2024 - 2-2025
Brand Marketing Director at Fresh Prep
10-2023 - 12-2023
Marketing Director at Cook it
6-2023 - 10-2023
Brand Director at Cook it
1-2022 - 6-2023
Head Of Brand & Creative at LANDR Audio Inc.

Education

2021 - 2021
Mini MBA from MiniMBA
2013 - 2013
Certified Credit Executive from Concordia University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Montreal Metropolitan Area, Canada Job Level : N/A Designation : Founder at The Brand Scales
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Melanie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Melanie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Melanie

Personality Compatibility


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