Melanie Piard
Visionary · DISC type DsMelanie Piard is the founder of The Brand Scales, an advisory firm focused on brand strategy for scaling companies. She helps leadership teams align brand, product, and strategy during periods of growth, transition, and integration. Colleagues and clients describe her as dedicated, creative, courageous, and an outstanding mentor with a fresh and relevant perspective.
Outside of her advisory work, Melanie is a writer and speaker, sharing insights on brand coherence, culture, and the relationship between strategy and creativity. She actively participates in industry events like Blackweek NYC and the Infopresse Summit, demonstrating a passion for continuous learning and exploring the intersection of identity and brand narratives.
She has won awards for her creative and technical work on campaigns for Spiegelworld and the Quebec Breast Cancer Foundation.
Read the full overview →How Melanie shows up
They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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