Melanie Williams

Collaborator
DISC Type : is

MD at Shardeloes Farm EQC at SHARDELOES FARM EQUESTRIAN CENTRE LIMITED

High Wycombe, England, United Kingdom

Overview

Melanie is the Managing Director of Shardeloes Farm Equestrian Centre, a family business. Previously, she served for over six years as CEO of the High Wycombe BID Company, focusing on town centre management and community partnership. Her background is in marketing and driving local business initiatives.

She is passionate about making a difference through horses, having launched the "Changing Lives Through Horses" program for at-risk youth at her equestrian centre. She enjoys hands-on, creative projects and is a dog owner, previously bringing her dog Mutley to her CEO role.

After years of overseeing town events, she personally designed and built a magical woodland Christmas light trail to bring joy and raise funds for her youth program.

Personality Overview

Example Driven

Consensus Builder

Appreciative

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Equine-Assisted Learning
Launched the "Changing Lives Through Horses" program, an alternative provision for young people who may not thrive in mainstream education, at her equestrian centre.
Community Development
As CEO of the High Wycombe BID, she focused on improving the town centre, fostering partnerships, and delivering community projects like Frogfest and the Christmas Light Switch-On.
Creative Event Design
Expressed her love for creating joyful experiences by personally designing and building an entire woodland Christmas light trail at her farm from scratch.

Media Appearances

Melanie Williams – Managing Director at SHARDELOES FARM EQUESTRIAN CENTRE LIMITED. Featured in The Org

See Now

Work History

2-2025
MD at Shardeloes Farm EQC at SHARDELOES FARM EQUESTRIAN CENTRE LIMITED
6-2020 - 2-2025
Chief Executive Officer at High Wycombe BID Company
11-2018 - 6-2020
BID Manager at High Wycombe BID Company

Education

Melanie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : High Wycombe, England, United Kingdom Job Level : N/A Designation : MD at Shardeloes Farm EQC at SHARDELOES FARM EQUESTRIAN CENTRE LIMITED
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Melanie

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Melanie take some risk or not?

  • They probably won’t put a lot at risk.

You And Melanie

Personality Compatibility


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