Melisa Silverman

Go-getter
DISC Type : d

Owner / Managing Partner at Avenue M Advisors, Inc.

United States

Overview

Melisa Silverman is a Partner at The Founders Group and President of Avenue M Advisors, specializing in business transition planning, exit strategies, and enterprise valuations. With a JD and numerous certifications, including CEPA and CVA, she helps owners grow business value. People describe her as detail-oriented, smart, and one of the best connectors in Los Angeles.

Living in Los Angeles, Melisa enjoys a variety of outdoor activities, including tennis, golf, water sports, hiking, and skiing. She is actively involved in her community and volunteers for several non-profit organizations, demonstrating a commitment to giving back and forming meaningful connections both professionally and personally.

In 2018, she received the Peter Christman Exit Planner of the Year Award, the highest honor in the exit planning profession.

Personality Overview

Self-Confident

Decisive

Challenger

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Business Transition Planning
Her entire career, highlighted by her roles at The Founders Group and Avenue M Advisors, focuses on guiding business owners through succession and exit planning.
Enterprise Valuation
As a Certified Valuation Analyst (CVA) and president of a valuation firm, this is a core component of her expertise, helping owners understand their company's worth.
Exit Planning Strategy
She is a Certified Exit Planning Advisor (CEPA), an award-winning exit planner, and frequently shares insights on preparing a business for a profitable exit.

Media Appearances

Melisa has no verified media appearances

Work History

Owner / Managing Partner at Avenue M Advisors, Inc.
7-2013
President, JD, CEPA,CVA, SBA, CMEA at Avenue M Advisors, Inc.
1-2016
Partner at The Founders Group
1-2016
Managing Partner at The Founders Group
6-2007 - 9-2013
President / Partner at Silverman and Associates, Inc.

Education

1987 - 1991
BA from Indiana University Bloomington
1993 - 1995
JD from Nova Southeastern University Shepard Broad College of Law

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : N/A Designation : Owner / Managing Partner at Avenue M Advisors, Inc.
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Insights For Selling To Melisa

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melisa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Melisa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Melisa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Melisa

Personality Compatibility


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