Melissa Cain

Questioner
DISC Type : c

Executive Creative Director at Sainsbury's

London, England, United Kingdom

Overview

Melissa has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

9-2025
Executive Creative Director at Sainsbury's
4-2024 - 9-2025
Creative Director of Sainsbury's Zest at Sainsbury's
10-2022 - 8-2023
Freelance Creative Director at The Pharm
9-2021 - 9-2022
Creative Director & Author at McCann Worldgroup
1-2021 - 10-2022
Creative Director at Motel Company

Education

2005 - 2006
PgDip Creative Advertising from Falmouth University
2000 - 2004
Bachelor of Business Administration (B.B.A.) from Schulich School of Business - York University

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Senior Designation : Executive Creative Director at Sainsbury's
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Melissa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Melissa

Personality Compatibility


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