Melissa Gonzalez in

Melissa Gonzalez

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Principal and Shareholder at MG2 Design
📍 New York, New York, United States

Melissa Gonzalez is a Principal at MG2 and founder of MG2 Advisory, recognized as an expert in experiential retail, consumer strategy, and brand innovation. A former Wall Street executive, she authored two books and hosts the "Retail Refined" podcast. People familiar with her work describe her as hard-working, driven, and dependable.

Outside of work, Melissa is an adventurer who seeks inspiration from activities like skydiving from 10, 000 feet. Her recent work is also deeply influenced by personal well-being, focusing on how leaders can balance ambition with a more intentional and purposeful life, a theme spurred by a personal health event.

Unique fact: She combines a business background from Wall Street with creative training from the American Academy of Dramatic Arts.

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Experience
6 Years
Current Role
Principal and Shareholder
Job Level
Middle
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Melissa cares about

Experiential Retail
Pioneered the 'pop-up revolution' with her firm The Lionesque Group and her first book, focusing on creating immersive, human-centric brand experiences in physical spaces.
Purposeful Leadership
Her recent book, "The Purpose Pivot, " explores how leaders can integrate vulnerability, intuition, and personal well-being into their professional lives for sustainable success.
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Career

Work history

1-2020
Principal and Shareholder
MG2 Design
12-2024
Shareholder
Colliers Engineering & Design
3-2025
Author
Wiley
11-2023
Advisory Board Member
Crave Retail
5-2020
Host - Retail Refined Podcast
MarketScale
In the press

Media appearances

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Education
Bachelor
Penn State University
2004 - 2006
Education details unavailable
American Academy of Dramatic Arts
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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