Melissa Keith

Questioner
DISC Type : c

Vice President | Media Director at Abbey Mecca

Buffalo, New York, United States

Overview

Melissa has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

1-2024
Vice President | Media Director at Abbey Mecca
12-2019 - 1-2024
Media Director at Abbey Mecca
8-2016 - 12-2019
Media Planner & Buyer at Abbey Mecca

Education

2005 - 2006
General Studies from Erie Community College
2001 - 2005
High School Diploma from Kenmore West High School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Buffalo, New York, United States Job Level : Senior Designation : Vice President | Media Director at Abbey Mecca
URL has been copied!

Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Melissa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Melissa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Melissa

Personality Compatibility


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