Melissa Magestro

Go-getter
DISC Type : d

Portfolio Director, Engineering at Hyve Group

United Kingdom

Overview

Melissa is the Portfolio Director for the CWIEME global engineering events at Hyve Group, leveraging over 20 years of experience in B2B tradeshows for the manufacturing sector. A graduate of the University of Wisconsin-Milwaukee, colleagues describe her as a "great leader" and "go-getter" skilled in new business development.

A passionate advocate for inclusion in manufacturing, Melissa founded the Women in Processing community and has championed youth engagement programs. A native of the Midwest, she now lives in the United Kingdom with her husband and their dog, Prudence.

Unique fact: Melissa is the founder of the Sustainable Manufacturing Expo, a first-of-its-kind event in North America dedicated to sustainable processes and ESG compliance.

Personality Overview

Self-Confident

Vision Oriented

Decisive

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sustainable Manufacturing
Founded the Sustainable Manufacturing Expo to help companies adopt green initiatives, believing sustainability is a key driver of cost efficiency and business success.
Diversity in Manufacturing
A passionate advocate for inclusion, she founded the Women in Processing community and has led youth programs to help students explore careers in manufacturing.
Future of Engineering
Through her work with CWIEME events, she focuses on key industry trends like electrification, supply chain transformation, and supporting the next generation of engineers.

Media Appearances

Women Reshaping Manufacturing: Melissa Magestro Of Informa Markets on the Five Things You Need to Know. Featured in Medium (Authority Magazine)

See Now

Work History

8-2025
Portfolio Director, Engineering at Hyve Group
3-2020 - 7-2025
VP/Group Portfolio Leader - Advanced Manufacturing Group at Informa Markets
7-2015 - 9-2019
Executive Vice President at Mack Brooks Exhibitions USA
2-2012 - 6-2015
Senior Director, Exhibitions at Association of Equipment Manufacturers
4-2011 - 2-2012
Show Director/Director of Sales at Association of Equipment Manufacturers

Education

1999 - 2002
MA from University of Wisconsin-Milwaukee
1992 - 1998
BA from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Portfolio Director, Engineering at Hyve Group
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Melissa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Melissa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Melissa

Personality Compatibility


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