Mengyan Ma, Ph.D.

Inquirer
DISC Type : cd

Editorial Board Member at Global Perspectives in Communication

United States

Overview

Mengyan Ma is an Assistant Professor at Michigan State University specializing in the intersection of health communication, public relations, and emerging media. Her research focuses on strategic messaging in contexts like social media, influencer marketing, and AI. She holds a Ph. D. from Michigan State University.

She is passionate about fostering global academic connections, serving as an International Coordinator for the Association for Education in Journalism and Mass Communication (AEJMC). Mengyan actively organizes webinars for international scholars and promotes study abroad programs, demonstrating a commitment to cross-cultural collaboration.

Unique fact: She has conducted specific research on the impact of virtual backgrounds on patient perceptions in telemedicine.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Communication
Her research explores AI's role in strategic messaging, and she holds a certification in AI tools, showing a focus on emerging communication technologies.
Health Communication
This is a core pillar of her academic work, focusing on how strategic messages influence individuals' health-related perceptions and behaviors.
Influencer Marketing
Actively investigates how social media influencers can be used in strategic communication to build trust and credibility with audiences.

Media Appearances

Mengyan has no verified media appearances

Work History

5-2025
Editorial Board Member at Global Perspectives in Communication
4-2025
International Coordinator at Association for Education in Journalism and Mass Communication (AEJMC)
8-2024
Assistant Professor (Professor of Practice) at Michigan State University College of Communication Arts and Sciences
8-2021 - 5-2024
Assistant Professor at University of Wisconsin-Eau Claire
12-2022 - 9-2023
Marketing Manager at A Plus International Culture Communication

Education

2015 - 8-2021
Doctor of Philosophy (PhD) from Michigan State University
2013 - 2015
Master of Arts (M.A.) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 3 Location : United States Job Level : Junior Designation : Editorial Board Member at Global Perspectives in Communication
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Insights For Selling To Mengyan

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mengyan is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Mengyan

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mengyan move?

  • Their decision making speed is somewhere in the middle.
  • Can Mengyan take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Mengyan

Personality Compatibility


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