Meredith (Kassler) Ferguson

Pioneer
DISC Type : ids

Director of Brand Partnerships & Earned Media at Unreal Snacks

Los Angeles, California, United States

Overview

Meredith has no verified overview

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Meredith has no verified topics they care about

Media Appearances

Meredith has no verified media appearances

Work History

5-2025
Director of Brand Partnerships & Earned Media at Unreal Snacks
6-2024 - 5-2025
Brand Marketing & Partnerships Consultant at Freelance
7-2023 - 2-2024
Senior Director of Brand Marketing & Partnerships at Starface World
9-2021 - 7-2023
Director Brand Strategy at Starface World
6-2020 - 7-2021
Director, Brand Marketing at FastAF Technologies, Inc.

Education

2010 - 2014
Bachelor of Arts (BA) from Trinity College-Hartford
2006 - 2010
Education details unavailable from Weston High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director of Brand Partnerships & Earned Media at Unreal Snacks
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Insights For Selling To Meredith

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meredith is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Meredith

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Meredith move?

  • They are generally fast movers and can take quick decisions
  • Can Meredith take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Meredith

Personality Compatibility


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