Merlin Kauffman in

Merlin Kauffman

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Creator at Magic Labs
📍 San Juan, Puerto Rico

Merlin Kauffman is a serial entrepreneur and investor, known for founding the on-demand wellness company Soothe, which he grew globally after raising over $100M. An expert in intellectual property, he is also a prominent domain name investor. People who have worked with him describe him as creative, strategic, and growth-oriented.

Originally from Indianapolis, his interest in wellness was influenced by his mother, a practicing healer. He is a proponent of massage therapy and was inspired to create Soothe based on his own frustrations with booking massages while traveling for business. He also completed the Owner/President Management program at Harvard Business School.

Unique fact: At age 11, he was hired by AOL as its youngest-ever employee to learn its proprietary programming language.

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Experience
24 Years
Current Role
Creator
Job Level
Leadership
Location
San Juan, Puerto Rico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Merlin cares about

On-Demand Wellness
He founded and scaled Soothe, one of the largest on-demand massage services, after identifying inefficiencies in the traditional spa industry.
Startup Fundraising
He has extensive experience raising capital, having secured over $100M in private equity funding for Soothe across multiple rounds.
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Career

Work history

9-2021
Creator
Magic Labs
12-2019
Chief Executive Officer
Media Matrix LLC
5-2018
Chairman Of The Board
Soothe
4-2013 - 5-2018
CEO + Founder
Soothe
5-2016
Advisor + Investor
Ten Spot (formerly Fitspot LLC)
In the press

Media appearances

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Education
2012 - 2014
Executive Education
Harvard Business School
2005 - 2007
Education details unavailable
Indiana University Bloomington
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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