Mia Kjærgaard in

Mia Kjærgaard

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Venue Media Manager at UEFA
📍 Copenhagen, Capital Region of Denmark, Denmark

Mia Kjærgaard is the Head of Brand, Marketing & Media at the Danish Football Association (DBU), leading campaigns and storytelling for Denmarks national teams. Her background includes extensive media management for high-profile UEFA competitions like the Champions League and EURO 2020. She holds a Masters from Aalborg Universitet.

She authored a specialized academic study on crisis communication strategies for organizations during kidnapping situations.

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Experience
12 Years
Current Role
Venue Media Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mia cares about

Football Branding
Leads the DBU's efforts in "selling and telling the story" of Denmark's national football teams to the entire country and its partners.
Sports Media Operations
Possesses deep experience managing media for top-tier events, including UEFA Champions League, Europa League, and the European Championships.
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Career

Work history

8-2023
Venue Media Manager
UEFA
9-2022
Head of Brand, Marketing & Media
Dansk Boldspil-Union (DBU)
8-2021
Head of Media Operations
Dansk Boldspil-Union (DBU)
6-2019 - 7-2021
EURO2020 Communcations Manager
Dansk Boldspil-Union (DBU)
1-2015 - 7-2019
Communications and Press Officer
Dansk Boldspil-Union (DBU)
In the press

Media appearances

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Education
2012 - 2014
Master of Arts (MA)
Aalborg Universitet CPH
2009 - 2012
Bachelor's degree
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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