Mia Kjærgaard

Energizer
DISC Type : I

Venue Media Manager at UEFA

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mia Kjærgaard is the Head of Brand, Marketing & Media at the Danish Football Association (DBU), leading campaigns and storytelling for Denmarks national teams. Her background includes extensive media management for high-profile UEFA competitions like the Champions League and EURO 2020. She holds a Masters from Aalborg Universitet.

She authored a specialized academic study on crisis communication strategies for organizations during kidnapping situations.

Personality Overview

Relationship Oriented

Imaginative

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Football Branding
Leads the DBU's efforts in "selling and telling the story" of Denmark's national football teams to the entire country and its partners.
Sports Media Operations
Possesses deep experience managing media for top-tier events, including UEFA Champions League, Europa League, and the European Championships.
Crisis Communications
Authored an exploratory study on organizational communication during kidnapping situations, highlighting a unique and specialized area of expertise.

Media Appearances

Mia has no verified media appearances

Work History

8-2023
Venue Media Manager at UEFA
9-2022
Head of Brand, Marketing & Media at Dansk Boldspil-Union (DBU)
8-2021
Head of Media Operations at Dansk Boldspil-Union (DBU)
6-2019 - 7-2021
EURO2020 Communcations Manager at Dansk Boldspil-Union (DBU)
1-2015 - 7-2019
Communications and Press Officer at Dansk Boldspil-Union (DBU)

Education

2012 - 2014
Master of Arts (MA) from Aalborg Universitet CPH
2009 - 2012
Bachelor's degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Venue Media Manager at UEFA
URL has been copied!

Insights For Selling To Mia

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mia take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Mia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.