Mia Kjærgaard in

Mia Kjærgaard

Energizer · DISC type I
Venue Media Manager at UEFA
📍 Copenhagen, Capital Region of Denmark, Denmark

Mia Kjærgaard is the Head of Brand, Marketing & Media at the Danish Football Association (DBU), leading campaigns and storytelling for Denmarks national teams. Her background includes extensive media management for high-profile UEFA competitions like the Champions League and EURO 2020. She holds a Masters from Aalborg Universitet.

She authored a specialized academic study on crisis communication strategies for organizations during kidnapping situations.

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Experience
12 Years
Current Role
Venue Media Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Mia shows up

Relationship Oriented
Imaginative
Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Mia cares about

Football Branding
Leads the DBU's efforts in "selling and telling the story" of Denmark's national football teams to the entire country and its partners.
Sports Media Operations
Possesses deep experience managing media for top-tier events, including UEFA Champions League, Europa League, and the European Championships.
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Career

Work history

8-2023
Venue Media Manager
UEFA
9-2022
Head of Brand, Marketing & Media
Dansk Boldspil-Union (DBU)
8-2021
Head of Media Operations
Dansk Boldspil-Union (DBU)
6-2019 - 7-2021
EURO2020 Communcations Manager
Dansk Boldspil-Union (DBU)
1-2015 - 7-2019
Communications and Press Officer
Dansk Boldspil-Union (DBU)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
Master of Arts (MA)
Aalborg Universitet CPH
2009 - 2012
Bachelor's degree
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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