Michèle Scheidegger in

Michèle Scheidegger

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Vice President Marketing at Swatch Ltd.
📍 Biel, Berne, Switzerland

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
22 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Biel, Berne, Switzerland
Personality Overview

How Michèle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michèle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2022
Vice President Marketing
Swatch Ltd.
3-2017 - 8-2022
Global Head of Marketing Hamilton International Ltd.
Hamilton International Ltd
6-2014 - 2-2017
Regional Sales Manager Greater China, Japan & Korea at Rado Watch Co. Ltd.
Rado Watch Co. Ltd.
12-2013 - 6-2014
Regional Sales Manager Europe, USA & Canada at Rado Watch Co. Ltd.
Rado Watch Co. Ltd.
10-2011 - 12-2013
Regional Sales Manager Europe at Rado Watch Co. Ltd.
Rado Watch Co. Ltd.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2021 - 2021
Leading Digital Business Transformation
IMD
2000 - 2005
Master of Science (M Sc)
University of Bern
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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