Michèle Scheidegger

Evaluator
DISC Type : sdc

Vice President Marketing at Swatch Ltd.

Biel, Berne, Switzerland

Overview

Michèle has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Michèle has no verified topics they care about

Media Appearances

Michèle has no verified media appearances

Work History

8-2022
Vice President Marketing at Swatch Ltd.
3-2017 - 8-2022
Global Head of Marketing Hamilton International Ltd. at Hamilton International Ltd
6-2014 - 2-2017
Regional Sales Manager Greater China, Japan & Korea at Rado Watch Co. Ltd. at Rado Watch Co. Ltd.
12-2013 - 6-2014
Regional Sales Manager Europe, USA & Canada at Rado Watch Co. Ltd. at Rado Watch Co. Ltd.
10-2011 - 12-2013
Regional Sales Manager Europe at Rado Watch Co. Ltd. at Rado Watch Co. Ltd.

Education

2021 - 2021
Leading Digital Business Transformation from IMD
2000 - 2005
Master of Science (M Sc) from University of Bern

More Information

Social Presence :

Prographics :

Exp : 22 Location : Biel, Berne, Switzerland Job Level : Senior Designation : Vice President Marketing at Swatch Ltd.
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Insights For Selling To Michèle

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michèle is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Michèle

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Michèle move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Michèle take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Michèle

Personality Compatibility


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